ONLINE FAIR

What You Need to Know Before Organizing a Virtual Fair

Fairs are an effective way of showcasing products to potential buyers. They are also a good branding opportunity for businesses. With virtual fairs, these benefits are even more advantageous. A research study showed that people who attend virtual events once are 51% more likely to attend another one. Therefore, we can predict that virtual fairs are not a temporary fad and will remain in our lives for a very long time. Virtual fairs allow organizers to utilize technology and take their events to an online space. That not only lowers the cost of the event but also saves the organizers from a lot of hassle. Online fair platforms such as Endless Fairs provide ease of use to fair organizers by providing end-to-end event organization and management services. Before creating an online fair and hosting your visitors, you should know certain points. We have prepared a list to make it easier for you to host an online fair.

1. Technological Infrastructure

Virtual events are heavily dependent on technology. Familiarity with the technical structure of the service provider is a requirement for fair organizers who want to organize virtual fairs with technological infrastructure. The best way to move forward on this is to ask the provider for a demo to experience the look and feel of the fair. A demo is also helpful in understanding how attendees and exhibitors would interact with the platform during the virtual fair. It will be a great opportunity to spend time with a demo in order to plan accordingly and get more familiar with the infrastructure which allows easy use.

2. Strategy Development

We all know that virtual events are trending nowadays but that does not mean organizers have to sign up for them without having a proper plan. The organizers must understand why they need a virtual fair and how it would help them in achieving their goals. This will enable them to adjust their expectations from the event. Virtual fair platforms like Endless Fairs can then easily customize the event based on the needs of the organizers. This is very advantageous for organizers who want to organize specific fairs on certain topics. The organizers who have determined their target audience and prepared their strategies accordingly can reach their desired return quickly and easily thanks to the easily customizable fair infrastructure.

3. Marketing Plan

Virtual fairs are no different than traditional fairs when it comes to attracting participants. Since the target audience is present online for virtual fairs, the marketing message can be communicated to a large number of them based on the needs of the host. Therefore, it is necessary to have an actionable marketing plan in place to make the most of the reach and scalability benefits of an online fair.

Since the event is to be organized online, remember that the target audience of the event exists online as well. Hence, you can leverage online platforms like social media to attract the right audience. You can support the advertising campaigns that you created on your website and social media with mail bulletins.

4. Interaction with Visitors

It is necessary to keep the attendees and exhibitors in mind when planning a virtual fair. You may want to make sure that the dvantages you offer to participants are used properly and efficiently. Since virtual events are new, organizers need to prepare educational content for visitors and participants for easy use. Hence, organizers need to prepare relevant content for both attendees and exhibitors to enhance their experience and make the event a success.

5. Event Schedule

Keeping the audience engaged during the virtual fair is the key to a successful event. Prepare a program of activities to gather this interest in a planned and strategic way. For example:

6. Measurability

A virtual fair generates a lot of credible data. Since it is managed online, data for everything from the number of attendees and exhibitors to the total sales conducted to the exhibitors that attracted the most number of attendees can be easily accessed. These insights can be used to organize better and more effective events in the future. Virtual fairs are a great way to reach a global audience. They create value for organizers, attendees, and exhibitors if conducted the right way.

Host Your Own Virtual Fair

Introduce your company to the power of digitization with the numerous advantages that Virtual Fairs offer to brands. To create your own fair with the technological infrastructure of Endless Fair, contact us now.

Release Date: 20.08.2020
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You can organize your own online fair with Endless Fairs infrastructure.

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