ONLINE FAIR

Tips for Increasing Participation for Your Virtual Fairs

A successful online fair organization is usually related to the attendance density of the audience at the fair. Online fairs offer chat features that allow visitors to quickly reach stand representatives and get real-time answers. Just like traditional fairs, you can communicate directly with each visitor without skipping any participant participating in the online fair thanks to one-to-one meetings, live chat and live seminars, thereby increasing your interaction rate.

The most important point after creating your online fair is including a high number of exhibitors. The high number of exhibitors means more interaction, a lively event and an efficient fair for all exhibitors, visitors and organizers. Participants can expand their networks more broadly, access more, increase brand awareness and many more advantage are present with online events and with a high number of participants, they are always more prestigious and important.

For this, there are some methods you can apply to increase the participation in your event and direct the targeted audience to your event.

  • Keeping your digital channels (social media and website) up-to-date, sharing information about your event and giving guidance
  • Talking about the event in mailing communications
  • Creating an event specific communication plan, organizing an advertisement campaign to announce your event and collect records

It is very easy to announce online fairs in digital channels and attract instant traffic as visitors can access online fairs via the browser without any download process. With just one click, visitors can be at the virtual fair in a few seconds and enter the fair with a simple registration process. You can get pre-event or instant participants with customized and targeted advertisements that you can give via platforms like Instagram, Twitter, Facebook, Linkedin and Google. The registration forms worth the potential customers (lead) that you will collect on these platforms allow visitors to enter the fair and also offer many advantages for after the fair. With a well planned digital media planning budget, you can announce your fairs in the digital world and collect visitors to your fair. In addition, you can get professional support and execute your strategy correctly by carrying out PR and communication activities of your fair with agencies. In addition, you can promote in the local press or local radio, make a special promotion for your event and offer sponsorships.

Today, individuals access information very easily and quickly. Therefore, it is beneficial for the communication between the stand representative and the exhibitor to be fluent in virtual fair organizations. For an effective communication, finding the fastest response to the questions that the participants are wondering, and being the first to answer the questions will directly affect the interest of the participants. In this way, you can ensure that the exhibitors included in the fair are in the first place in the next activities you will hold and that they participate regularly.

Reach a High Number of Exhibitors with Online Fairs

Benefit from the power of digital for virtual fairs where you will keep your interaction high with a high number of exhibitors and increase your brand awareness and generate income. Contact us now to organize your own virtual fair or take part in our fairs.

Release Date: 20.07.2020
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