ONLINE FAIR

Benefits of Online Trade Fairs for Brands

After the event, you reached many people, communicated and got interactions. So, how can you use the contact information you have collected and the new network you have set up, and what can you do for your advantage?

Online fairs with their modern technology allows you to easily reach your target audience, reach the largest audience possible and easily promote it. However, another feature that comes along with these features and which can be ignored and offers great advantages to brands is the new communication networks you have established. These new networks provide many opportunities for companies' marketing strategies.

The contact information that you have acquired during the event by one-on-one meetings and stand visits from visitors who want to get to know you closely means many opportunities for post-event communication. The first of these is to remind yourself again through communication by a mailing campaign after the event. With these mailings you can increase your brand's retention and don't get forgotten as soon as the event is over. If you do it right after the event, you can get the highest efficiency, which makes the effect of the virtual fair more sustainable and regular communication with this user list.

A marketing strategy designed to turn the potential customers you collect in the event into customers will be a great advantage. Using this data in mailing campaigns specific to the target audience, presenting personalized ads and directing to social media can be the keystones of this marketing strategy.

In addition, if a one-on-one meeting with the potential customer was held at the fair and information was exchanged on a particular subject, creating a communication network in line with this subject and involving the person in this target audience face a more personalized marketing strategy. With this more personal and sincere relationship, the potential customer becomes more likely to turn into a customer, making them more connected to the brand.

Data collected at events does not only have to be used in marketing studies and customer acquisition. Companies looking for business partners, who want to sail opportunities and step into brand new agreements reach a wide opportunity network thanks to the network they have acquired in virtual fairs and have a communication point in every subject they need. Investments, partners and companies can easily come together for the projects that are desired to be realized in this way, and the correct experts are included for every job and subject.

Points to consider when communicating after the fair
  • * Include the pool of users you gather at the fair in your general communications
  • * Keep e-newsletter communication with these people periodically to remind yourself after the fair
  • * Share the records so that the seminars held at the fair can be watched again
  • * Communicate more personally and customized to the people you meet
  • * Increase the follow-up and visit of your accounts by directing them to your social media accounts and website
  • * Invite to your new events

Stay in Touch with Your Audience at Online Fairs

Reach your target audience in the widest possible way with the online fairs you will organize and stay in touch after the fair. Take advantage of the power of digital and the technology of virtual fairs with Endless Fairs. Contact us now to organize your own virtual fair or take part in our fairs.

Release Date: 22.07.2020
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You can organize your own online fair with Endless Fairs infrastructure.

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