Trade fairs are the type of fair that allows companies to introduce their newest services and products, converge with industry partners and customers, examine market trends and opportunities within a specific industry. Trade fairs also known as product fairs, gained great importance in the 20th century and started to be held annually. Trade fairs can be organized as B2B or B2C, as well as a hybrid of both.
It helps companies converge with other companies, industry partners, and potential customers. With its countless features, online trade fairs can be used as a marketing and network tool.
Compared to physical fairs, the organizational costs of online trade fairs are much more affordable. With online fairs protecting your budget, it is possible to reduce costs and organize a more profitable event. With many expenses such as travel, accommodation, stand set up, the salary of employees removed, this additional budget can be used as an investment. In addition, online trade fairs offer numerous advantages to companies, visitors, and organizers thanks to its modern technology.
• Online Trade and Product Fairs allows companies from all over the world to participate and help companies to introduce themselves to an international platform.
• Since it does not create any expenses such as travel, accommodation, stand installation, and daily needs, it provides an effective fair plan with low cost and time and allows the budget to be used for other important purposes.
• It eliminates all handicaps and embraces potential visitors who in physical circumstances cannot participate in a physical fair from the comfort of their homes
• It allows brands that want to sponsor with advertising and banner areas to make their voices heard and makes a contribution to the budget.
• Since it does not have requirements such as travel, paper/printing, it represents an environmentally friendly and responsible stance on sustainability.
• It provides an active communication platform to the participants through live talks, conferences, and seminars.
• It enables post-fair communication with retrospective user data and statistics and provides participants with all the information (visitor statistics, contact information, etc.) they need about the fair process.
• It creates a real fair ambiance that can differ according to the needs of the exhibitors with customizable virtual stands.
• With its strong infrastructure that provides high participation, it can accommodate a large number of visitors that cannot fit in a physical environment.
• It enables a smooth fair process with a 24/7 live support service.
• It ensures that brands that cannot participate in a physical fair are still present in the online fair and can come together with the masses.
• It helps companies increase the fraction they occupy in the market by increasing brand awareness.
Thanks to the strong infrastructure of online trade fairs, companies can promote their products and services at lower costs, or they can lease this infrastructure and enable companies to benefit from the online infrastructure. Thanks to the live seminars and conferences within the structure of the online fair infrastructure, it is also possible to communicate with the target audiences.
Online trade fairs offer a rich and interactive exhibition experience for both organizers, companies, and visitors by blending opportunities brought by modern technology with the advantages of physical fairs. Expanding your network and building business connections is easier than ever with Endless Fairs.
Endless Fairs helps you to utilize the technology of online exhibitions with 100+ fairs and 4 years of experience in this field. To organize your own virtual fair or take part in our fairs, contact us now.Release Date: 11.06.2020