Virtual Events to Develop and Promote Your Start-Up

Did you know that there are 4.333 billion internet users worldwide? Moreover, 3.534 billion of this number are social media users. All these figures show the undeniable importance of digital platforms, which will grow in the coming years. For this reason, one of the best ways to promote your start-up company will be to organize an event in the digital environment. Digital events mean the promotion of your product or service to the world through digital channels, unlike traditional physical activities. The number of smartphone and internet users is constantly increasing every second. This requires businesses to leverage technology and digital media to reach their target audiences better and more efficiently.

For start-up companies that are new to the market, introducing products and services in the digital environment provides a great advantage. 

Reach a Global Audience with Virtual Events

A physical event limits your start-up company to a certain number of audiences. Physical settings can accommodate a limited number of people, and most visitors come from the same city. Therefore, the reach of physical activity is much more limited. On the other hand, a virtual event helps to reach a global audience. Anyone with an internet connection and laptop/smartphone/tablet can participate from anywhere in the world. Additionally, an online platform can accommodate hundreds of times more people than a physical event venue. This contributes to making your event global with digital fairs.

Benefit from the Advantages of Low Cost

There are various costs at a physical event that a start-up would have difficulty paying. These include, but are not limited to, the rental cost of the venue, logistics, parking space, marketing, equipment, and personnel cost. A virtual event eliminates many of these costs. There are no difficulties in booking a venue, dealing with logistics, training staff for good service, and dealing with decor. Organizers can carry out a smooth event by transferring all the efforts of a virtual event to familiar online conference sites and virtual event platforms such as Endless Fairs. As Endless Fairs, we appoint a special manager for you to ensure the success of your event and deal with these difficulties. 

Gather Valuable Data and Contact Information

It is very difficult to obtain reliable data and information in a physical event. A virtual event helps to overcome this problem. Because everything is managed online, it becomes easier to obtain valuable information about the event and attendees. Questions like these can be easily answered through a virtual event:

• How many people signed up for the event?
• How many people actually attended the event?
• How many people viewed the entire event?
• After how many minutes did people start leaving the event?
• Which part of the event got the most traffic?
• What part of the event needs improvement?

With the help of this data, you can understand the behavior of your target audience and organize your future events accordingly. In addition, it is easier than ever for start-ups to share business cards with potential investors. After the event, you can easily access the contact information of all visitors through the interface.

Increase Interaction with Chat Tools

At a physical event, it is difficult for participants to talk to start-up company representatives due to space issues and time constraints. In virtual events, this will no longer be a problem in your mind. A virtual event brings together chat tools that enable visitors to communicate with start-up company representatives. Virtual fair platforms generally provide voice, video and text chat possibility. This not only increases engagement during the event, but also improves the overall event experience for attendees, allowing them to remember the event for a long time.

Promote Your Start-Up Brand Better With Webinars and Presentations

Webinars are very useful to showcase your start-up brand, products, and services in a comprehensive and detailed way at the virtual event. All salient features of your product/service can be discussed in a webinar or during a presentation. By sharing these webinars on social media channels, Endless Fairs further increases their viewing rates. 

Virtual events are rapidly gaining popularity as large organizations turn to this area. This means that new start-up brands must catch up with this trend quickly and take advantage of it. An online event can drive the growth of your new start-up business, capture more leads, run a cost-effective event, and get measurable statistics and data. Endless Fairs is with you in every aspect of this process. You too, can take advantage of all the advantages of the virtual fair platform, organize your own online event, take the step that will bring your start-up company to the next level!

For more information, contact us now.