Tips For Writing Content That Your Event Attendees Will Love

Content writing is one of the main marketing strategies for many companies. Companies endeavour to create a content writing process by using a language that will attract the attention of their target audience and explaining the services they offer in the most understandable way. The importance and time given to this process is quite high, because as a result of good content writing, companies know that they will receive positive feedback from their target audiences. When we evaluate this process especially in terms of virtual events, content writing becomes even more functional. In order for the participants to be interested in the events in a digital environment, the content should be more remarkable and directly appealing to the target audience.

While most business managers focus on writing content for virtual event promotion, the visual materials you share with visitors during the event are also important. In our blog post, we will touch on the tips for planning and writing informational content at your virtual events to bring maximum value to your attendees.

What Content May You Need for Your Virtual Events?

Organizing the virtual event process with one perspective will distract you from the details and cause this process to become less professional. For this reason, you should create a roadmap without carrying out your virtual event process in the first place. In this process, you should determine which events you will need and behave in this context. When organizing a virtual event, you will need content writing in 3 separate stages. These are pre-event content, informative content and post-event content.

The pre-event content may include items such as the landing page, promotional videos, e-mails and other advertising materials that will attract the attention of the participants. The informative content that you will share with your participants during the event may be product brochures, presentation slides, blog posts for further reading and similar content. In the last stage that is post-event content writing, you can include blog posts about your virtual event, company newsletters and marketing materials for future events to attract more traffic.

What Should Be Considered Before Writing Content?

In the content writing process before the event, stages such as target audience research, voice tone selection and content format decision should be organized. So, at first, you should do a detailed research about who your target audience is. The ideal participant for you will be the person you know the most about. The more you know about your participants, the better for you. At this point, knowing the needs, experiences and cultural backgrounds of your potential audience will guide you in the right way to present the right information.

Audience research will give you a clear understanding of:

• What tone of voice to use during a virtual event to increase the sense of loyalty?

• What visual materials engage the audience?

• What formats and words should be chosen so that participants can find the informational content useful and interesting?

Understanding what triggers your audience will help you choose the voice that best suits them when writing content. Now, after choosing the content format, it's time to define the other stages of the content.

What will you share with the participants? Brochures, presentation slides, blog posts or case studies - these are all forms of content with different structures. Keep the purpose of your content in mind while choosing the best design for your content, and then organize it logically into a writing plan.

Tips for Writing Content for Your Virtual Event

Content quality depends on two things; what to say and how to say it. Here are some important tips for your event participants to enjoy while reading your informative content;

1. Avoid Long or Vague Intros.

Take care to keep the ıntros short and clear. Create a writing format that will engage your readers and motivate them to stay with you longer. You will need to prove to your readers that you have something exciting and valuable to reveal. Remember, you have about eight seconds to get people interested in what you write.

2. Be Concise and Clear. 

The primary goal of every visitor attending your event will be to add something to them. In other words, the people who come will want to complete the event after they have learned something, found solutions to their problems or obtained content that will be useful to them. So when writing content for your events, make sure to remove all unnecessary words.

Each sentence should bring the reader one step closer to your goal. Write short paragraphs, alternate between long and short sentences, and balance words for better rhythm and readability. Consider familiar words while presenting new information. Do not use terms and definitions that would be difficult for participants to understand. And do not add words just to write long. 

3. Convey Meanings.

Clearness is essential if you want to add something to virtual event visitors with your content. Make sure you create content that answers people’s question of 'What is there in here for me?' Try to convey meaning through stories. The world is made up of stories. The storytelling method is a very useful method in order to tell a subject and attract the attention of the person in front of you. Exemplify your content first and then explain it. Divide your writing with only visual content such as images or slides. Try using active verbs and descriptive adjectives, because these will allow the listener to "see and feel" what you want to say. 

While creating virtual events, you should not only focus on promotional content. It is also important to present what visitors want during the event. For this, do your best to create engaging content such as presentations, articles, brochures and other supplementary materials that meet the purpose of your event and add value to the audience. Know your audience well, meet their needs, choose the best formats for your virtual event content and make it informative and persuasive enough. Stay tuned to Endless Fairs for more.