What Are Virtual Events and How Do They Work?
The answers to frequently asked questions such as what virtual events have increased in popularity in the event industry and how they operate are in our blog post!
The pandemic process has affected our whole lives, as we have all witnessed. However, it brought new changes to many phenomena. With the appearance of Covid-19, there have been various challenges in transitioning the events industry from a traditional meeting or conference to a virtual meeting or virtual conference for a while. In these days until 2022, have you thought about turning your upcoming face-to-face event into a mixed event by adding digital elements and what this step will provide for you? In this article, we will share with you important suggestions for the hybrid events you want to organize in 2022.
If this is your first time hosting a hybrid event, you will likely need advice on how to run a successful hybrid event. Here are some helpful tips you can apply to create online attendees, increase brand awareness, and reach your event goals.
1. Use A Reliable Event Platform.
Because of the fact that hybrid events have both physical and virtual aspects, you will need a reliable event technology platform as your remote audience will trust this technology. If you have a lot of remote attendees at your event, you need a reliable platform that can offer you all the benefits you need for a successful hybrid event. You will need a platform where you will get instant and efficient results at many points such as simultaneous live streaming of physical sessions, synchronicity between devices and smooth operation of mobile event applications.
You must be looking for an event technology platform that can seamlessly integrate virtual event and physical event components through a live stream or video upload option, live chats, lead generation and ticketing and registration systems, and an event app. You can find the opportunity to experience what you are looking for and more with the solid infrastructure of Endless Fairs. Trade shows, conventions, conferences, summits and webinars, launch, promotion days, hybrid meetings and award ceremonies, festivals, concerts and live performance events, hybrid events, virtual events and any kinds of events you need are waiting for you at Endless Fairs.
2. Ask Sponsors to Help.
Sponsors are a great way for your event brand to raise funds. However, just because they get that funding doesn't mean they don't want to help out in other ways as well. Your sponsor should be closely involved in event marketing, brand management and the overall event experience. After all, a negative attendee experience will reflect badly on them as well as your event brand, and you don't want to make a bad impression, especially if you're hosting a corporate event to impress industry competitors or peers.
Hold your sponsors accountable at this point and get them involved in other aspects of your event. This will help keep things running smoothly, help legitimize your event brand and give sponsors the maximum return on their investment.
3. Promote on Social Media.
Do not forget that social media is one of the best platforms to announce and advertise your brand before, during and after the event! Social media platforms are undoubtedly a great way to connect with your current and potential audiences. During the event, designate a team member to share live tweets at the event so people can follow developments on Twitter.
After the event, post pictures, videos and your plans for the future to keep engagement levels high. Facebook, Instagram, Twitter, YouTube and LinkedIn are the best social media platforms where you can share these. In this way, you can make people remember their experiences and share them on social media. These positive experiences multiply as you share them, and your effectiveness begins to grow by word of mouth.
4. Reorganize Your Event and Check It Again and Again.
When it is mentioned that your event will mix physical technology with advanced virtual event technology, you will likely need to understand how these technologies will work together and how your event will sustain. If you are organizing a hybrid event for the first time, we must emphasize that the logistics management in this process will be difficult. Overseeing the running of your event from the very beginning allows each server to test the equipment, navigate the virtual platform, configure how the online viewer interacts with the platform, and allow each session to flow seamlessly into the next.
Be sure to include all attendees, anyone working at the booth during a hybrid trade fairs, and anyone who may need to upload content for the digital event portion of the event. Thus, it will make everyone feel comfortable while at the same time performing the tasks necessary for their participation. It should also test components, such as how those responsible for event management will access information about attendees and live chat features.
5. Be Prepared at the Point of Lead Generation and Analytics.
If you have used online ticketing or online registration in the past, you are familiar with the software's ability to gather information about guests and provide some analytical feedback. Realize that a virtual event platform can see much more than attendees' contact information. A good virtual event platform will be able to measure attendees attending a training session, where they went to a virtual showroom, how they interacted with the keynote speaker, what event items they interacted with, and who answered. Survey questions and more services also allow you to analyze at this stage. This is very important information for presenters. Be sure to review these features prior to the event so that relevant information can be shared with sponsors and presenters.
2022 will be the year of the hybrid. How about reaching your dream events in the new year by using the latest technology products and keeping up with the needs of the age? Get ready to experience the new year hybrid with Endless Fairs. The answers to all your questions about hybrid events are in our carefully prepared blog posts. Stay tuned to Endless Fairs to discover the power of digital events. You can contact us for more information.
