Advantages and Disadvantages of Online Career and Recruitment Fairs

There are always methods that companies apply in order to provide better service. It is always among the primary objectives to grow more and to have qualified personnel for their firms. Companies that want to provide smooth and high-quality services to their customers take care to choose their employees very meticulously. Here, we realize the importance of recruiters. Recruiters are always on the lookout for recruiting the best talent for their firm. In today's conditions, we are trying to follow different methods to make recruitment practically  and to make this process easier. For this reason, we can make this process faster by choosing online career and recruitment fairs.

Virtual careers and recruitment fairs play an important role in helping companies find staff without sacrificing talent quality, cost or hiring goals. Here are some of the standard issues employers face at traditional fairgrounds where access is more difficult compared to virtual fairs:

• Bringing job seekers and employers together under one physical roof.

• Expensive venue rental, logistics, administrative planning and event management.

• Low attendance volume as guests and attendees have difficulty joining across the country without high travel expenses.

• Inefficient talent acquisition due to manual CV listing performed by hiring managers.

• Marketing challenge and attracting qualified candidates to the career fair.

• Boring visitor experiences due to limited environments for sharing information content.

• Lack of measurable results and real-time information to determine event ROI and overall effectiveness.

In the light of the information mentioned above, we have listed the difficulties you may experience at a physical recruitment fair. In order to prevent these and similar problems, we should aim to follow innovations and reach more practical solutions. We will give you important details about why virtual career and recruitment fairs should be preferred, which will offer you a much more accessible and comfortable environment.

Why should you choose virtual career and recruitment fairs?

1. Improved Recruitment Efficiency.

Virtual platforms can considerably save the lives of recruiters. Examining the CVs that have accumulated in front of you in the recruitment process will cause long time losses. Impressive smart resume search features allow attendees to filter candidates by selected criteria to find relevant talents in a matter of seconds. In this way, the process can become much more practical and efficient.

2. High Visitor Attendance.

Recruiters and job seekers can register and access the event online from any mobile or desktop device with an internet connection. Wherever they are in the world, they can participate in events without being subject to barriers such as travel and time restrictions. This is why virtual recruitment fairs encourage higher engagement and attract the attention of all candidates. 

3. Building Candidate Pipelines. 

Employers get the chance to meet with candidates with different backgrounds and experiences, thanks to recruitment fairs. In this way, the recruitment process progresses faster. Attendees can leave the event with potential databases to not only meet their current recruitment needs, but also be prepared for future needs.

4. Easy Information Exchange. 

Thanks to virtual career and recruitment fairs, companies can stay away from things that create extra costs such as expensive marketing materials and corporate giveaways. They can easily convey their company culture to their candidates with videos, photo galleries and virtual brochures. Guests can also send these resources to themselves for further sharing and review, making the event highly informative without the usual carbon footprint.

5. Powerful Employer Branding. 

Providing employers with customizable booths and the features such as the virtual event's appearance, colors, and style increase branding goals for event hosts. The booths are equipped with high-resolution staff icons in addition to dedicated tabs for sharing video content, documents, company overview and even chat options. Participants can use their own icons to stand out among other companies and recruiters. 

6. Exciting Visitor Experience.

Did you hear that jobs get 36% more applications when paired with video content? Visualize improved visitor traction where employers use audience interactions webinars. Virtual platforms can host pre-recorded or live webinars to discuss popular industry topics, get company executives to make important announcements, and even invite guest speakers to initiate interesting Q&A. With a reputation for fast-growing event attendance, hosts benefit from extended digital coverage area with webinar relinks that allow users to revisit content at a more convenient time.

7. Secure Live Chat.

The talents that are looking for can be driven away by long queues at booths and overcrowded venues. Virtual career fairs offer booths with their own chat features that allow job seekers to quickly reach booth representatives and get answers in real time. In addition, recruiters can also use this technology to conduct quick interviews so they can screen candidates.

By including a Networking lounge, staff can communicate with audiences on a larger scale and create a secure platform for guests.

8. Hassle-Free Set Up.

No need to waste months of event planning, stressful coordination hassles, and arranging food and beverage, sound, electricity, venue rentals, etc. A virtual recruitment fair is a great time saver. Virtual events allow hosts to speed up the onboarding process and avoid wasting valuable time by eliminating the high-risk, unnecessary-cost process.

9. Cost-Effective Marketing Support.

Spreading recruiting events can traditionally seem like a hassle. However, printing newspaper advertisements and marketing materials are expenses that place a huge burden on the organizer's budget. At this point, virtual career fairs facilitate pre-event marketing with vendors specializing in emailing, social media campaigns and landing pages for easy customer registration to ensure maximum promotion and visitor engagement.

10. Measurable Results.

Real-time data is needed to identify preferred employers, job types, and webinar views. Measurable information should be provided to help ensure consistent improvement in event quality. Thanks to virtual recruitment fairs, recruiters can always monitor and evaluate how quickly job seekers are adopting virtual change to plan their future recruitment initiatives.

Virtual career and recruitment fairs, which became very popular, have some disadvantages compared to their advantages. So what are these disadvantages?

1. Decrease in Personal Contact. 

The best form of communication is face to face. This is because many things can be understood from facial expression or body language. We can say that facial expression is important for effective communication. It is one of the most effective ways to understand people deeply. In the absence of appropriate body language, the possibility of misunderstanding arises. It is quite difficult to understand a person deeply while interacting with an online meeting. Therefore, there may be disruptions in communication at virtual recruitment fairs and meetings, as the emotion cannot be conveyed to the other totally.

2. Instability in Connection.

Relying on technology completely can give you unexpected results because some system vulnerabilities open up the possibility of being swindled. Similarly, an uninterrupted Internet connection cannot be expected during an online meeting or trade show, as disconnection is always possible during this time. This type of interruption can reduce the effectiveness of an online meeting, whether it is a business meeting or not. This sometimes happens due to poor quality equipment. That's why it's important to have high-quality equipment available for possible communication breakdowns. 

3. Chance for Hacking.

Remember that there are high security risks when hosting an online meeting. When it comes to business and financial interests, the probability of hacking the computer and data is quite high. In order to prevent such situations, you should take high security measures and do not leave your business to chance. Hacking can be used for both good and bad. In order not to be exposed to the bad aspects of this job, it is useful to act as cautiously as possible.

4. Potential for Poor Planning.

The planning process in meetings and fairs is one of the most important processes. There is no problem in running some of the planning online. It even makes the process more practical. However, it is more secure to realize the plans more reliably and concretely by making a written note on the agenda. Therefore, establishing the planning phase face-to-face and with clearer communication allows minimizing possible risks.

The dynamics of business life change according to the needs of the age. In order to keep your company up to date and catch up with today, you need to accompany the digitalizing world. Compared to traditional methods, virtual events increase their importance in every sector day by day. Do not forget to follow Endless Fairs closely to organize a virtual career and recruitment fair and get such useful information.